TikTok Algorithm: Explained

What is TikTok?

TikTok is taking the world of social media by storm and if you aren’t already on it, here’s your sign to get started right now!

TikTok is a video-sharing social media platform. Videos can range from fifteen seconds to three minutes long and fall into categories such as health, legal, education, comedy, dances and more.

But, most importantly…

It might be what makes your business go viral.

How Does TikTok’s Algorithm Work?

The first thing that you should know is that TikTok makes a majority of its money through paid advertisements that are shown while scrolling the app.

Knowing this, it’s not surprising that TikTok wants its users to scroll for as long as possible and to make this happen, TikTok favors content that users will spend a lengthy amount of time consuming.

This is where you come in.

How Can TikTok’s Algorithm Be Beat?

To get on TikTok’s “good side”, focus on creating engaging content that will leave your audience wanting more.

Not only will that be good for you, but it will also be beneficial for TikTok.

Having a steady and loyal following, that continuously engages with your content, will catapult you into better standings within the “For You” page (or “#fyp”).

On TikTok, the “For You” page is comparable to the “Explore” page on Instagram.

Basically, the “For You” page is personalized to each individual user based on their likes, comments, shares and other activity on the app.

This is where you want to be.

The content that you create that has your audience completely immersed and refreshing for more will send you to the “For You” page in benefit for you and for TikTok.

Win-win. 😉

Join in on current trends, engage with your audience and fellow creators, step outside of your comfort zone and most importantly, HAVE FUN!

Contact Madison Ave Media today for a complimentary discovery call today.