HEALTH CONSULTANT MARKETING

Madison Ave Media works with a diverse portfolio of health and wellness professionals including Medical Doctors, Nurse Practitioners, Functional Medicine Health Consultants and Strategists, Doctors of Integrative Medicine, Concierge doctors, and more to provide the full menu of digital marketing and social media services needed to promote their online health consulting and/or brick-and-mortar business.

When you take marketing off your plate, you can focus on the essence of your practice and expand your business. We help grow your business in all the other ways you need. Because we specialize in working with health professionals, we understand your unique marketing needs and the audience you want to reach.

If you’ve been overwhelmed or lost trying to juggle too many tasks for your health business, schedule a complimentary 30-minute consultation with Madison Ave Media today.

Our Approach to Health Consultant Marketing In Del Mar

Social Media Management

Social media platforms are ideal venues to attract new clients and increase your authority in your specialty. Maintaining a social media presence is free, and it is also a fantastic way to differentiate your business from your competitors while building trust with your marketplace.

One of the greatest advantages of social media is it lets you initiate a dialogue with potential and existing clients, unlike many other types of one-sided marketing. You can start a thought-provoking conversation, answer questions, and connect with colleagues in an organic way in order to gain your audience’s trust, while also avoiding too “sales-y” of a dialogue.

Social media platforms are also perfect for sharing client success stories, tours of your brick-and-mortar practice, links to your blog posts, introductions to new team members, and general health and wellness tips.

We provide a range of social media management services, including:

  • Composing content

  • Editing and publishing posts

  • Hashtag strategy

  • Reels and Tiktok strategy based on trends

  • Music, video, and images

We make sure you’re being represented on all the major platforms, such as Facebook, Twitter, LinkedIn, and Instagram (including Reels), as well as up and comers like Tik Tok. Working with multiple social media platforms lets you appeal to different client demographics across the board. It also protects you if one particular platform has a problem, like new regulations, rendering your content unavailable.

Text Marketing

If you haven’t tried using texts for your health consultant marketing, you’ll love their many benefits. Not only is text marketing immediate and personal, but it’s also easy for clients and potential clients to respond. The data you receive back provides a clear picture of your customers and give you hard numbers to use for honing your message and evidence-based decision making.

At Madison Ave Media, we use Community exclusively for text marketing for our service provider clients. We find this platform gives us the kind of engagement our clients desire, with the ability to utilize market segmentation in a strategic way. You can sort recipients by age, location, area of interest, and more, which makes your messages more targeted, specific and therefore, more cost-effective.

Some of the pros of Community text marketing include:

  • Instant reach

  • 90% or greater open rates

  • No ads or selling of personal data

  • No social algorithm interference

Community is one of the most trusted communication channels by small businesses, celebrities, and political leaders. Recipients will have confidence in Community texts from your business because many are already familiar with the tool and use it in other facets of their life.

Email Marketing

It might surprise you to learn that email marketing is still statistically more effective than social media or affiliate marketing. People use email more than other channels, so it’s a prime opportunity to get in front of your intended audience. It’s also super easy to automate once you get going, which makes it both time and cost-efficient.

Email marketing is an art in itself, and when done right, it’s another way to establish an ongoing dialogue with your clients. At Madison Ave Media, we don’t settle for one-way email communication and low open rates. We create email marketing strategies that turn potential clients into existing ones and help improve retention of your current clients.

We start by collecting a genuine, usable email list by signing up blog subscribers and using free downloads and lead magnets like ebooks, newsletters, and product or service updates. The next step is making sure your emails get opened with subject lines that guarantee readers won’t be wasting their time.

We follow through with top content and know where to place readers in the marketing funnel so they’re nurtured in all the right ways. The final step is analysis and list segmentation. Like our other marketing practices, we want your email marketing to be hyper-specific, value-added, and most importantly, productive.

Copywriting

Killer copy drives sales and converts potential customers into loyal existing ones. What is copywriting, exactly? It’s a broad category that encompasses everything from social media posts and blog writing to web pages, advertising, and free content given to people who opt in with an email. For example, you may want to offer instantly downloadable tip sheets or short ebooks on your website that anyone can obtain by giving their email address.

Copywriting is different from content marketing in that it is generally more sales-oriented, whether you are selling products, services, or both. However, it’s not enough these days to slap some words on a page and hope your customers find them compelling. Like email marketing, copywriting requires the kind of expertise and finesse that Madison Ave Media can give.

Successful copywriting employs a distinct process:

  • Develop an audience persona or avatar, and understand how you can solve some of the customers' problems.

  • Select the proper copywriting tool and voice for what you want to accomplish so customers feel you are really talking to them.

  • Convey your unique selling proposition (USP) and what sets your health consulting services apart from the rest.

  • Explain how your online practice addresses their pain points, such as fear, finances, limited time, or self-confidence.

  • Utilize social proof like reviews and testimonials to validate your claims.

  • Test the copy, and then hone it based on feedback for the next round.

If that sounds like a lot of work… it is! That’s why we make it our business so you can focus on yours.

Google Ads for Health Consultants

One of our core marketing strategies at Madison Ave Media is using Google Ads (formerly known as AdWords) for health consultants. We’ve obtained great results for our clients using this channel, so we focus on it with all health consultant marketing campaigns.

Pay-per-click or pay-per-call (PPC) ads are ideal for getting your business in front of thousands of people quickly and for instant conversion. You only pay when someone actually clicks on your ad. The way to get a large number of clicks, which increases your chances of a conversion, is to create perfectly crafted ads and to place your ads precisely where the right potential customers will see them in the first place.

Since you are paying per click, we want the highest possible likelihood that a click will result in a sale, so we use a conversion rate optimization (CRO) strategy alongside our ad techniques. At Madison Ave Media, we use a variety of methods to ensure your Google Ads are highly effective:

  • Using the perfect keywords for both general and specific searches

  • Combining your keywords in the right order to move your ad to the top of the search page, without it looking like spam or attracting a Google flag

  • Identifying the right patient type or client

  • Ensuring your ads get in front of those ideal customers

  • Using an appealing but succinct pitch

  • Obtaining maximum exposure for your ad budget

  • Using analytics to show how your ad is performing

  • Modifying ads as needed for improved performance based on analytics

We sometimes use ad extensions to get more specific with your leads and increase click-through rates. Ad extensions are extra information like your local business address, phone numbers, and site links to different areas of your website, like testimonials or a before-and-after photo gallery.

Remarketing is another vital tool we use within Google Ads campaigns for our health consultant clients. Interested parties who have already clicked through on your ad to your website will see display ads for your business on other searches and even on related or competitive websites. This is a terrific way to reinforce your business’s information and brand presence with potential clients.

Social Media Marketing

As well as having regular social media posts on various platforms, we can also employ social media marketing for you. Facebook and Instagram, for instance, offer paid advertising for businesses, and you can fine-tune your target audience to get the most for your money.

Facebook uses a technique similar to the Google Ads remarketing described above. Known as retargeting, users who visited your site and were interested in specific information can be shown hyper-targeted ads based on their previous engagement, such as ads that promote teeth whitening, microneedling, surgical implants, or other specific products and services.

Websites

We find with many clients that even if they have a website, it often needs updating. After all, if you’re using other marketing campaigns to click through to your website, you want it to be visually stunning, easy to navigate, and informative. We also want it to be mobile-friendly for people who explore websites on their smartphones or tablets.

We understand website building can be a tedious process that’s not always easy unless you’re tech-savvy, which is why we are happy to take it on for you. We handle everything from web design and hosting to SEO (search engine optimization) research to bring the most clients to your site. We are experienced in using backlinking and URL structure to boost traffic.

One aspect you may want to increase is using local SEO to attract more clients in your geographic area. For brick-and-mortar businesses in the health field, this can be especially helpful.

Contact The online Health Consultant Marketing Experts At Madison Ave Media Today

Whatever your marketing goals are, Madison Ave Media can help you achieve them with the best in digital health consultant marketing. We’d be more than happy to put together a customized plan for your business. Contact us for a free consultation today.