Personal Injury Lawyer Marketing In San Diego

Personal injury law is a complicated and competitive business, with ads from PI lawyers appearing on TV and billboards at every turn. Strategic personal injury lawyer marketing in San Diego helps PI firms attract more of the high-dollar cases they rely on for success. 

The business model for personal injury lawyers is unique from other types of businesses. They operate on a contingency basis, meaning they don’t take any payment unless they win a client’s case. Cases they receive from a single client might be worth thousands of dollars in the long term. That means converting a single client is worth a lot more to their firm. At the same time, there is no guarantee of a favorable outcome or how long it will take to settle a client's case. Getting more viable leads and conversions are necessary to keep income flowing into the firm, even for the most successful PI lawyers.

The potential payout from one case varies from nothing at all to thousands or millions of dollars. That means a lot is riding on getting a single click from the right visitor. Your campaign needs to target the right clients while also selling the features of your firm that make you stand out.

Choose a Marketing Professional that Knows Personal Injury Lawyer Marketing

Online personal injury lawyer marketing is worth the effort and the cost if you reach the audience that’s right for your practice. Working with professionals who understand the personal injury industry and how to identify your target clients helps you get more for your marketing dollars. Madison Ave Media understands the unique needs of personal injury lawyers and the best tools for effectively marketing your firm. Our services include:

  • Content Creation

  • Web Design

  • Email Marketing

  • Search Engine Optimization

  • Social Media Management

  • Google Ads

We know that a one-size-fits-all approach doesn't work for every business type. Our tools and techniques include tried-and-tested methods that have proven to be the most effective for personal injury lawyer marketing.

Google Ads for Personal Injury Lawyers

People who are looking for a personal injury lawyer are looking for a firm they can trust. They have one chance to get the desired outcome from their personal injury case. It’s up to you to display a professional and compassionate demeanor that will put new clients at ease. When your Google Ads convey the right message, more clients will interact. 

Google Ads is a form of pay-per-click (PPC) that many marketing experts consider the best available. They are one of the best-paid marketing options available. Google conducts billions of searches daily, and it is one of the most trusted online sources for conducting searches. Google is also mobile-friendly. It displays a one-click call button to mobile users that leads people who are looking for a personal injury lawyer right to you. 

Knowing the effectiveness of Google Ads is just the first step toward creating lead conversions. At Madison Ave Media, we know how to use keywords effectively. We are experts at grouping and structuring, so your content ranks well and gets noticed — not flagged — by search engines.

Our team understands how important it is to identify your target audience. Once we do the research to identify your ideal customer, we craft ad copy that will appeal to them and encourage them to take the next step.

Google Ads limits the number of words you can use. Our marketing professionals know how to craft content that is enticing and to the point. We make use of the word limit and your marketing budget. You only pay for what is needed and what fits your advertising budget. Once your ad is in place, we use an analytics tool to gauge its performance. If it isn’t meeting expectations, we’ll adjust it to increase its engagement and conversion rate.

Remarketing

Remarketing is the practice of interacting with people who have already interacted with your website or your mobile act. It is an excellent tool that increases conversion rates and marketing ROI. It works by showing visitors your Google Ads for your firm while performing subsequent searches. It even works when they are browsing other websites. They see the ads for your firm come up repeatedly during their search, increasing the likelihood that they will follow through and pursue services with your firm. 

Social Media Marketing

There are many digital and inbound marketing agencies out there. Many of them don’t see the value in San Diego personal injury lawyer marketing on social media. With about half of the world’s population now using social media, we know how important it is to any marketing plan.

Our firm includes monthly postings to and paid advertisements on Facebook and Instagram. We also use retargeting on Facebook as part of your marketing strategy. Facebook retargeting is one of the most powerful tools for attracting specific types of clients. It uses specific code to identify people who have visited your site and what interested them the most. They then see the articles or testimonials that are the best match for their interests.

New Websites

One of the biggest mistakes that businesses make today is failing to create a quality website that engages visitors. Those who aren’t impressed by what they see will leave without ever taking action.

We know how important a good website is to your practice. When we create a new website for you, it will include a solid “About Us” section that lets visitors know the types of services you offer, the goals you want to accomplish, and the values that are important to your practice.

People who visit your website are looking for reasons to trust you. Testimonials from satisfied clients will help assure them that your firm is the right choice for their needs. Give them a chance to get to know your entire legal team to build a feeling of trust.

Personal Injury Lawyer Marketing Experts In San Diego

Another mistake that businesses make is ignoring SEO and local SEO. The best ads and content in the world are worthless if they don’t lead people to your website. The rules for SEO are always changing, making it even more challenging to keep up with the best practices of the time. Our San Diego personal injury marketing experts know the latest trends and the significance of localized SEO. When people look for a personal injury lawyer near them, make sure your website is one of the first ones they find.

Handling your own personal injury lawyer marketing campaign in San Diego could be one of the costliest mistakes you make. Get the professional services you need without paying for those that you don’t. Contact Madison Ave Media today.